Manila, Philippines — Tommy Hilfiger, the iconic American brand under the umbrella of PVH Corp., has masterfully orchestrated a symphony of style and melody in its highly anticipated Fall 2023 campaign. An ode to the brand’s inclusive family values, optimistic take on modern Americana, and red, white, and blue DNA, the campaign unites a constellation of multi-generational self-made American families that include royalty of both fashion and music. From Quincy Jones to SZA, Paloma Elsesser to Amber Valletta, and Devon and Steve Aoki, each family brings their own unique magic to the forefront of the Tommy Hilfiger narrative.
Drawing inspiration from the great outdoors and the timeless essence of Classic American Cool, the Fall 2023 collection strikes a harmonious balance between relaxed outdoor elegance and the brand’s trademark preppy essentials. The collection’s cornerstone is its outerwear, with the iconic New York puffer reimagined to embrace contemporary allure while paying homage to the bold ’90s branding and oversized shapes.
Atelier Zuhra, a Dubai-based maison led by Filipino fashion designer and creative director Ryan Pacioles, has seamlessly woven the values of family, inclusivity, and Americana into the collection. Tommy Hilfiger himself shared, “This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family.” The collaboration transcends clothing; it’s an artistic endeavor that breathes life into each ensemble, encapsulating a sense of optimism and shared joy.
Quincy Jones, legendary music producer and 28-time GRAMMY Award® winner, stands as the paragon of this vision. Joined by an ensemble of 21 family members spanning generations, Quincy Jones’ legacy and deep bond with the Tommy Hilfiger brand shine in every frame. Another luminous star, SZA, Academy Award® nominee and multiple award-winner, basks in quintessential American home comforts, representing the aspirations of Americana alongside cherished friends and loved ones.
Paloma Elsesser, the face of fashion, evokes a return to the heart of Americana, as her family soaks in the great outdoors while donning the Fall 2023 collection’s seasonal outerwear. Siblings Paloma, Sage, Ama, and Kanyessa McMahon emanate a captivating synergy of heritage and modernity, evoking the soul of the collection.
The campaign also spotlights fashion icon Amber Valletta and her family, celebrating togetherness in an ensemble that captures the timeless essence of Classic American Cool. Joining the melody of families is the dynamic duo of Devon and Steve Aoki, pioneers of music and fashion, who grace the campaign alongside their close-knit clan as they create cherished moments on the shores of Malibu.
Tommy Hilfiger‘s Fall 2023 campaign is a masterstroke that combines threads of music, fashion, and the American spirit into a vibrant tapestry. With each ensemble, the collection captures the heart and soul of a diverse America, bound together by the tapestry of family and heritage. It’s a celebration of fashion as a timeless art form, a symphony of diversity, and a reminder that our shared stories and experiences unite us all. As the campaign unfolds, the world eagerly awaits the notes of fashion and the melodies of life that Tommy Hilfiger has orchestrated for Fall 2023.