Manila, Philippines — Tommy Hilfiger, owned by PVH Corp., introduces the Tommy Jeans Spring 2024 collection of denim essentials that form the dress code of the new generation.
The campaign portrays Classic American Cool through a Tommy Jeans lens, spotlighting moments that celebrate the unifying threads of culture and style within a global circle of creatives defining youth culture.
“Seasons change, trends come in cycles, yet denim always endures,” said Tommy Hilfiger. “We are proud to do what we do best – making a contemporary collection of denim for every occasion. Whether dressed up, dressed down, at the campus or by the coast, denim remains the timeless uniform for youth and the summer.” 
Building on the ongoing TOMMY HILFIGER brand platform celebrating meaningful connection, the TOMMY JEANS campaign brings together five creators to share their unique perspectives with the world, shining a light on the spirit of their generation. The cast stars a global selection of voices, including Dutch model Nelson Gariba, a rising star of British fashion Mia Regan, Malaysian raised British model Kit Price, Berlin-based Chinese artist Kicki Yangz, and French designer and art director Dahana De Caro. Captured by photographer Tyrell Hampton, the cast enjoys a relaxed weekend in the sun, dressed in TOMMY JEANS essentials and basking in the Classic American Cool lifestyle.
The TOMMY JEANS Spring Summer 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyJeans.
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.