Manila, Philippines — Tommy Hilfiger is blending Tokyo street style with classic American cool in its collab capsule collection with Japanese street fashion brand MYne.
Inspired by youth culture with a modern edgy twist, the collaboration intermixes the brand’s playful American cool with MYne’s irreverent aesthetic, meant to celebrate self-expression through culture, music and art.
Tommy Hilfiger, which is owned by PVH Corp., announces its first collaboration with the Tokyo streetwear brand MYne aiming to offer an irreverent take on streetwear staples. The nine-piece menswear and womenswear capsule includes classic denim; prints with both brands’ logos; a ‘90s-inspired regatta jacket; a rugger shirt with asymmetrical sizing and color scheme; and a crewneck sweatshirt adorned with a varsity-style logo. Details include a reversed front and back design, color-blocking and finishes in the brand’s signature red, white, and blue palette.
Fusing modern twist on heritage with MYne’s celebration of Tokyo street culture, the capsule collection offers an irreverent take on streetwear staples. The nine-piece menswear and womenswear capsule includes classic denim; prints with both brands’ logos; a ‘90s-inspired regatta jacket; a rugger shirt with asymmetrical sizing and color scheme; and a crewneck sweatshirt adorned with a varsity-style logo. Details include a reversed front and back design, color-blocking and finishes in the brand’s signature red, white, and blue palette.
The campaign visuals feature actors Yuto Isomura and Kaito Yoshimura, model Sharar Lazima, and rappers PECOLI, Yo-Sea, and LINNA. MYne designer Koji Kamiya has close ties to the Japanese street scene, connecting us to the direct community and building on the commitment to celebrating diversity and inclusion.
The collection is available at select TOMMY JEANS stores, MYne’s directly-managed stores, and online at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit www.ssilife.com.ph, subscribe to SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information. Can’t visit the store? The Specialist – Your At Home concierge service here to assist you on your shopping needs. Find out more HERE.