This latest collection marks the third collaboration between the two iconic brands, and is available today, June 5, at all Uniqlo stores.
Japanese fashion brand Uniqlo and Finnish design brand Marimekko are making fashion fans all over the world ecstatic yet again with their new limited-edition collection for Spring/Summer 2020.
The top-of-the-line selection is once again built on the strengths of the two–Marimekko‘s empowering aesthetics renowned for the art of printmaking, and Uniqlo‘s no-frills design matched with high-quality, functional and affordable LifeWear made for all.
Marimekko is a Finnish design house celebrated for its original prints and colors since 1951. One of the first lifestyle brands in the world, Marimekko combines fashion, bags, and accessories as well as home décor into an expression of joyful living, while Japanese fashion powerhouse Uniqlo is known for its casual designer LifeWear with functionality and minimalism as its core design values.
The new capsule collection is inspired by the verdant green hues and brilliant sun of an endless Finnish summer. The refreshing pieces for women and kids are stunning with their illustrious summer prints—famously conceptualized by two legendary fashion designers in the 1960s. One of them was Finnish designer Maija Isola, who was an acclaimed printed textile designer and visual artist. Isola is credited for putting the Marimekko brand in the fashion map back in the ’60s, with her over 500 patterns including the famous Unikko (poppy) print, featured in this selection. The other equally renowned designer whose patterns are featured here was designer Annika Rimala. Rimala is famed for the first tricot clothes of the Marimekko brand in the’60s and her Papajo (papaya) pattern which is featured too in this collection.
The collection takes you back to cool, relaxing times with its signature V-neck maxi shift dresses, a linen blend shirt dress with a belt to cinch the waist, and a cotton-poplin blend A-line dress.
Shirt styles like boxy t-shirts, or collarless linen-blend shirts in contrasting poppy or polka-dot print, pair seamlessly with wide cropped pants, skirts, and shorts. The Pocketable Parka in joyful Marimekko prints debuts this season, as if to keep the summer rains at bay.
The selection also features accessories including shoes, bags, scarves, and UV blocking hats in vivid bright solids, or punctuated by the bold prints Marimekko is known for.
Many of these preeminent prints are visible on kid-size tees, shift dresses, shorts, and onesies for your little ones. Matchy-matchy is highly encouraged.
Each piece in this limited-edition collection has been crafted to embolden confidence and inspire joy in people’s everyday lives.
The new collection drops today, June 5, at all Uniqlo stores. For more info, check out www.uniqlo.com/marimekko