Manila, Philippines– In an exhilarating feat of distinction, Tanduay Rum, an illustrious player in the spirits domain under the aegis of tycoon Lucio Tan’s LT Group, has triumphed as the unrivaled ruler of The Spirits Business’ illustrious ranking of the world’s top 10 bestselling rums.

In a resounding testament to its unassailable dominance, Tanduay Rum, a pinnacle of the Lucio Tan legacy, achieved an impressive 27.4 million nine-liter cases sold in 2022, signifying a commendable 16.1 percent surge from its 2021 sales of 23.6 million cases.

The epochal victory was further underscored by Tanduay’s audacious lead over its closest contender, the global rum juggernaut Bacardi, which garnered sales of 23.6 million cases in 2022, inclusive of its ready-to-drink portfolio. This resounding victory delineates Tanduay’s ascendancy, with an astounding surplus of nearly four million cases over its rival.

Tanduay’s meteoric rise is attributed to a strategic fusion of elements, including its bold international expansion, an amplification of cocktail culture, and an array of diverse product offerings. Marc Ngo, Tanduay’s International Business Development Manager and Senior Brand Manager, encapsulated the brand’s pride in claiming the apex of this fiercely competitive realm.

Amidst its triumphant journey, Tanduay has conquered not only its home country, the Philippines, but also an impressive presence in 18 international markets as of July 2023. Collaborating with eminent international spirits distributors, the brand has endeavored to transcend geographical boundaries and share its spirits globally. Further reinforcing its prowess, Tanduay has harnessed the brilliance of leading bartenders as brand ambassadors, a prime example being Jay Rivera in the United Kingdom.

Championing innovation, Tanduay has erected branded bars within prominent arenas such as the Chase Center in San Francisco, Fiserv Forum in Milwaukee, Footprint Center in Phoenix, and Target Center in Minnesota. This visionary synergy with National Basketball Association (NBA) teams – the Golden State Warriors, Milwaukee Bucks, Phoenix Suns, and Minnesota Timberwolves – stands as a testament to Tanduay’s prowess in forging pioneering partnerships.

Guided by the visionary leadership of Lucio Tan III, the distinguished grandson of Lucio Tan, Tanduay continues its illustrious legacy, not just as a rum, but as a paragon of global triumph, embodying innovation, audacity, and enduring excellence.