Manila, Philippines — Austrian jewelry house Swarovski has introduced its latest brand campaign dubbed as Metamorphosis, masterfully captured by renowned fashion photographer Steven Meisel.
Conceived by Creative Director Giovanna Engelbert and brought to life through the visionary styling of makeup artist Dame Pat McGrath, Metamorphosis serves as a jubilant tribute to self-expression and the transformative allure of crystals.
Featuring a mesmerizing array of ethereal beings representing Swarovski’s Florere, Idyllia, Gema, Dextera, and Millenia jewelry collections, the campaign showcases the imaginative interpretation of tropical flora and fauna by McGrath’s exceptional makeup artistry.
Meisel’s camera skillfully captures the allure of these enchanting characters in a series of mesmerizing images. Each portrait showcases the spirit and expertise embodied within Swarovski’s iconic jewelry families, while also epitomizing the joyous enchantment that crystals evoke.
The Butterfly: From the inception of an egg to the remarkable journey through caterpillar and chrysalis, butterflies captivate with their extraordinary metamorphosis. Once emerging from the confines of the chrysalis, these ethereal creatures embrace newfound freedom, gracefully fluttering from one vibrant blossom to another. Within the radiant sanctuary of Swarovski’s resplendent garden, The Butterfly takes flight, a captivating embodiment of the Florere collection—a manifestation of untamed spirit and unwavering courage. Adorned in a resplendent palette of blush pink and warming yellow, the crystal-studded petals of Florere’s jewelry offerings blossom with unmatched brilliance, adorning cocktail rings, and intricately embellished studs. This mesmerizing tribute to self-expression empowers wearers to embark on a journey of discovery, delving into captivating realms where anticipation and wonder abound.
The Parrot: The parrot, a symbol of power and individuality, stands out as a uniquely expressive creature in the avian realm, embodying a sociable and adventurous spirit. Swarovski’s rendition of the Parrot mesmerizes with its captivating, sparkling gaze. Emerging from the audacious Idyllia collection, this character boasts a rebellious energy and a soul infused with punk sensibilities. The Parrot fearlessly embraces its distinctiveness, radiating extraordinary confidence. Vibrant red and yellow custom-cut crystals captivate the beholder, exuding a playful charm and igniting the imagination. With its irreverent spirit and insatiable curiosity, Swarovski’s Parrot serves as a gateway to realms of experimentation, where glamour and opulence intertwine.
Meisel expertly breathes life into Swarovski’s iconic jewelry designs through four distinctive portraits, each embodying the essence of the Butterfly, Parrot, Pineapple, and Turtle characters. These enchanting personas embody the spirit of exuberant extravagance and the awe-inspiring wonders of the natural world.
Taking inspiration from Swarovski’s Austrian heritage, the campaign draws from the enchanting garden rooms created by Empress Maria-Theresa at Vienna’s Schönbrunn Palace during the 18th century. Within Swarovski’s crystalline realm, jewelry pieces seamlessly merge and transform into fantastical creatures, inspired by tropical fruits, exotic birds, and captivating animals, each exuding its own unique personality.
The Pineapple: From its humble beginnings as a petite shrub adorned with singular blossoms, the pineapple undergoes a remarkable metamorphosis, evolving into a mouthwatering tropical fruit concealed by its prickly exterior. Swarovski’s rendition of the Pineapple pays homage to the awe-inspiring transformative force of nature and the joy found in delightful surprises. Serving as a symbol of opulence, The Pineapple draws inspiration from the captivating Idyllia collection. Its striking sharp lines and daring angles emanate a geometric splendor, resplendent in a luxurious palette of vibrant green and captivating gold.
The Turtle: The turtle symbolizes longevity and, with its distinctive shell structure, goes through a remarkable transformation from being motionless to becoming serene and captivating. The Swarovski Turtle, drawing influence from the Millenia lineage, exudes power, serenity, and an enchanting calmness, effortlessly catching attention and captivating observers with its sparkling green hues and touches of vibrant pink. It serves as a magnificent tribute to timeless sophistication, showcasing enduring grace and charm.
Metamorphosis takes viewers on a captivating journey into Swarovski’s magical world, where the fusion of exquisite craftsmanship and the beauty of nature harmoniously coexist. It is a testament to Swarovski’s unwavering dedication to crafting spellbinding jewelry pieces that exude radiant charm and the transformative power of crystals.
The Collections will be available in-store or online at trunc.ph, Rustans.com, and Zalora.com.ph.