Manila, Philippines — Dare to reimagine timekeeping as Swatch, a trailblazing force in the world of horology, steps beyond the boundaries of convention with their groundbreaking release: the “Bioceramic What If?” collection. In a realm where sleek round timepieces have long reigned supreme, Swatch propels timekeeping into an unprecedented square dimension, unveiling a collection that marries tradition with innovation.
Swatch‘s latest revelation, “Bioceramic What If?,” emerges as a vibrant tribute to the brand’s four-decade legacy. Celebrating their 40th anniversary, this audacious collection unveils a selection of square-cased wonders that challenge the status quo of watch design. As metal and leather straps converge with an avant-garde square case, Swatch artfully fuses the classic and the contemporary.
Highsnobiety lauds these timepieces as true marvels, spotlighting the 33mm x 33mm case crafted from Swatch’s resilient Bioceramic material. The collection’s attention to detail is nothing short of spectacular, extending to the unique ‘biosourced’ strap, retro battery covers that pay homage to Swatch’s iconic Gent watch, and edge-to-edge glass that adorns the square faces.
As the name suggests, the “What If?” collection pays homage to Swatch’s pioneering prototypes while playfully beckoning an alternate reality, a world where tradition meets whimsy. These timepieces don a kaleidoscope of colors – beige, black, gray, and green – each encapsulating a unique facet of style and expression.
The future of timekeeping has dawned, and it’s available for pre-order now. The “Bioceramic What If?” collection invites you to embrace the audacious, to journey beyond the expected, and to adorn your wrist with the exceptional fusion of heritage and innovation. As Swatch takes a bold stride into the realm of square elegance, time itself becomes a canvas, and the watch a testament to the brand’s enduring legacy of creativity and style.