Manila, Philippines — Prepare to dive into a world of imagination and bold beauty as the highly anticipated SpongeBob X Careline Collection has officially landed! This groundbreaking collaboration marks a historic moment for Filipino beauty, as Careline Cosmetics brings the beloved SpongeBob SquarePants to the local makeup scene in a way that has never been seen before.
In an unprecedented move, Careline, the Gen Z-favorite Filipino beauty brand renowned for its daring and experimental makeup, has set the stage for an enchanting journey that channels the whimsical spirit of SpongeBob into a collection that resonates with all age groups. The vibrant teasers shared across Careline‘s social media platforms have been leaving fans of both the iconic cartoon and the daring cosmetics brand buzzing with excitement.
Denice Sy, Chief Sales & Marketing Officer of Careline, shares insights into the meticulous crafting of this collection, which took over a year and a half to perfect. “Collaborating closely with Viacom and Paramount Global, we’ve meticulously ensured that every aspect of the makeup collection reflects the quality, personality, colors, and aesthetic that SpongeBob is celebrated for,” says Denice. She further emphasizes the universal appeal of SpongeBob, spanning generations from Millennials to Gen Alpha, making this partnership with Careline a splendidly unexpected treat.
Paying homage to the beloved Bikini Bottom characters, the SpongeBob x Careline limited edition makeup line is a feast for the senses. Infused with skin-loving ingredients, each piece showcases the delightful essence of Bikini Bottom’s residents. Particularly, the skin-boosting Hyaluronic Acid takes the spotlight, delivering hydration and radiance to the fore.
The collection boasts six captivating products, each capturing the essence of an iconic Bikini Bottom character:
Careline Oh My Blush Liquid Blush (Php 325): Hyaluronic Acid and Vitamin E-infused, this liquid blush arrives in four dazzling shades, such as Girly Girl, Pink Patricia, Red Ahoy, and Shell Pink. Its pigmentation is so profound that a mere dot unleashes a lasting flush, akin to the “one eternity later” meme!
Careline Contour Y’all Liquid Contour (Php 325): Infused with Hyaluronic Acid, Shea Butter, and Glycerin, this Sandy Cheeks-inspired liquid contour defines and enhances with its cool-toned brown hue, delivering a natural sculpted look.
Careline Shimmery Splash Liquid Highlighter (Php 325): Infused with Hyaluronic Acid and Castor Seed Oil, this gleaming Shimmery Liquid Highlighter boasts a pearl-like radiance that seamlessly blends to create a luminous, non-sticky, and dreamlike finish.
Enthusiasts can now embark on their SpongeBob-inspired beauty journey through Careline’s official online platforms, including Shopee, Lazada, and TikTok shops. Additionally, the collection awaits discovery in physical stores at SM Beauty Department Stores, Robinsons Department Stores, and Watsons Mall Stores.
Stay attuned to the enchantment by following the hashtags #SpongebobXCareline and #CarelinePh for a flurry of updates. Keep your eyes peeled, for there’s a hint of more exciting revelations yet to come from this whimsical collaboration!