Manila, Philippines– In the realm of style and decor trends, one aesthetic has been sweeping For You pages and Pinterest boards since 2021, and it’s none other than the timeless allure of the old-money aesthetic. Drawing inspiration from iconic fashion figures like Jackie Kennedy Onassis, Princess Diana, and even fictional characters like Blair Waldorf from “Gossip Girl” or the cast of “Succession,” this trend encapsulates the aspirational lifestyle of grand yachts, exclusive tennis clubs, and other indicators of opulence and immense wealth.
At the forefront of this modern interpretation of “old-money chic” stands Sofia Richie Grainge, the youngest daughter of renowned singer Lionel Richie. Her unexpected debut on TikTok during her wedding week catapulted her into the spotlight, quickly earning her the status of a style icon. With her penchant for low heels, tailored ensembles, demure nails, and sleek hair, Sofia has amassed a staggering follower count of over 2.6 million users and a staggering 36.2 million likes.
So, how can one emulate the classic “old money” style? It’s all about the art of subtlety and understated luxury. Stripes, chic blazers, pearls, tennis whites, and impeccably tailored pieces are the hallmarks of this trend, with esteemed brands like Chanel and Ralph Lauren leading the charge. But the allure of “old-money chic” isn’t confined to high-end labels; attainable names like Banana Republic and J. Crew also showcase the charm of this timeless aesthetic.
What sets “old money” apart from its counterpart “new money” is the emphasis on discreet wealth and in-the-know status symbols. This distinction is perfectly captured in the infamous scene from “Succession,” where a young woman is ridiculed at an upper-class gathering for sporting a branded Louis Vuitton backpack. The moment went viral and sent searches for the $2,900 bag soaring.
For Gen Z, the trend takes on an added dimension, with a focus on investing in quality pieces in neutral tones that can be effortlessly mixed and matched. This generation also embraces the concept of shopping secondhand, seeking out pieces that exude enduring appeal and will stand the test of time, remaining just as chic 40 years from now.
While “old money” fashion certainly takes center stage, it also extends its influence to interior design styles, nail inspirations, hairstyles, and more. Sofia Richie Grainge’s TikTok feed serves as a treasure trove of inspiration for those seeking to embody the essence of this coveted aesthetic.
As we delve into the allure of “old-money chic,” it becomes evident that the trend isn’t solely about flaunting high-priced luxury items. Instead, it embraces a celebration of quality craftsmanship and heritage brands, along with a growing appreciation for emerging designers. The modern-day approach to “old money” focuses on curating a wardrobe that exudes timeless elegance and redefines opulence with sophistication, subtlety, and an eye for enduring style. In the quest to capture the essence of this ageless trend, following Sofia Richie Grainge’s footsteps on TikTok is sure to provide the perfect blueprint.