Silka Gives Self-Care Award in Binibining Pilipinas Pageant
Self-care, or “alaga sa sarili”, is essential for every Filipino. Strengthening one’s resolve and commitment to self-betterment enables us to fully support and take care of family and loved ones, contributing positively to community, society, and one’s chosen advocacy. After all, care or “alaga” has to start from within.
Silka stands behind their belief that a big part of being a strong, independent woman lies in self-care. Before you can care for others, you must first care for yourself, whether it’s mental health or physical wellness. With this, Silka partnered with Binibining Pilipinas to create a special award given for the first time in this year’s Binibining Pilipinas pageant: the Miss Alagang Silka title.
Actress, host, and model Binibini #24 Francesca Taruc of Pampanga won the first-ever Miss Alagang Silka title.
“Binibining Pilipinas has built itself to be the most prestigious pageant in the country. But more than that, it has been an organization that proudly advocates for the Filipina to the world,” according to Jane Co, VP for Marketing of Cosmetique Asia Corporation. “We at Silka are very proud to work with them in this year’s pageant as we aim to once again crown Filipina women that will represent the best of our country internationally.”
A beauty pageant titleholder, Fran was crowned Miss Tourism World and Best Body Award in a pageant held in China back in 2019. She is a strong advocate of mental health awareness and women empowerment, which is in line with Silka’s mission of providing walang dudang alaga.
Aside from the title of Ms. Alagang Silka, Taruc also takes home ₱50,000 in cash and ₱50,000 worth of Silka products. Apart from this special title, Silka had the unique opportunity of being entrusted with caring for the skin of the 34 beautiful Binibining Pilipinas candidates this year and empowering them to be the best they can be.
“The candidates of this year’s Binibining Pilipinas are the embodiment of the adage ‘grace under pressure’. We are here to give them walang dudang alaga and to help them take better care of themselves so that they can always put their best foot forward whatever opportunity they pursue,” Eunice de Belen, Senior Brand Manager of Silka added.
Silka has built its name by empowering Filipinas to be the best they can be through skin care products that are of the highest quality, and yet affordable. Their skincare products include bar and liquid soaps, lotion, deodorant, and facial care line. This legacy of excellence and empowerment has made Silka one of the most trusted and leading beauty brands in the country. In fact, it recently received the Best Brightening Bar Soap award from the Cosmopolitan Beauty Hot List 2021.
“We are humbled by the trust given by our new partner. This special tie-up with a trusted brand like Silka will allow us to continue our goal to look for empowered Filipina and showcase them in the whole world,” according to Irene Jose, COO of Uniprom Inc. and Binibining Pilipinas Charities Inc. (BPCI) board member.
To know more about Silka, like and follow Silka on Facebook, Instagram, and TikTok. You may also visit their official stores on Lazada and Shopee to purchase any of their products.
To keep updated about Binibining Pilipinas, visit https://www.bbpilipinas.com/. You may also like and follow them on Facebook.
