Manila, Philippines — Global fashion brand Gap, an authority on modern American style since its birth in 1969 for its heritage grounded in denim and khakis, is putting the spotlight on icons, led by actress Selma Blair, through its new collection.

Gap Icons include both reinvented classics in new proportions, organic fabrics made with more sustainable Washwell water-saving techniques, and a diverse cast of individuals who are shaping our culture through their own personal style and voice. 

American actress Selma Blair, one of the it-girls of the late ’90s for her roles in remarkable teen movies “Cruel Intentions”, “Legally Blonde” and “The Sweetest Thing”, has been applauded in the recent years for talking about her struggles with multiple sclerosis. She’s been making headlines lately for pushing beyond odds– most recently doing cartwheels and splits in her dance routine in the hit show Dancing with the Stars, despite previously using a cane for walking due to her illness.

Other icons in the Gap series are UK performer Labrinth – a humanitarian connecting souls through the power of music – the cast of Icons is represented by artists and trailblazers, all of whom use their platform and voice to push culture forward, Cameron Russell, who uses storytelling to facilitate evolution; and 23-year-old Toni Breidinger, who pushes the boundaries both on and off the racecourse, these Icons speak to what can be accomplished when you embrace who you truly are.

The new Gap collection also highlights essential classics, designed to dress generations of culture shapers.

Gap’s Fall 2022 ICONS campaign continues to celebrate modern American optimism and what it means to be a true Icon – someone creating positive change by simply being their truest self.

“At Gap, Icons are a symbol of timeless individuality, and there’s nothing more iconic than shaping culture by amplifying your true self and talent.” says Mary Alderete, Global Head of Gap Marketing. “A Gap Icon is an essential classic – the mallcore standard, really – like our 90s loose Washwell denim, flat front Washwell khakis and big white organic cotton shirts. Gap Icons also include trail- blazing individuals like New York Times best-selling author Selma Blair who is pioneering change as she’s on her own journey with multiple sclerosis, and Labrinth, an artist who is connecting cultures and communities through music. We’re excited to celebrate these Icons in our Fall campaign as a diverse group of individuals, effortlessly styled in Gap updated classics, who are using their unique talents and abilities to better us all.”

The campaign was concepted by Gap Global Creative Director, Len Peltier and directed by Koto Bolofo, paying homage to Gap’s Icons that have defined the standards since 1969, designed to dress generations. Styled in 90s loose organic cotton denim, big white shirts, cargo and flat front khakis, and the classic Gap logo hoodie, the cast of ICONS are featured in iconic Gap essentials made new again in responsibly made fabrics and fresh proportions.

In the Philippines, visit the following Gap stores to see the iconic pieces for all: Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center and Abreeza, Davao, or shop online at gap.com.ph.