Our love for anything skincare is on an all-time high these days.
According to Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, the sales of skincare products in Southeast Asia is still expected to grow at double-digit numbers until 2023. In the Philippines alone, e-commerce has tripled the growth of Unilever’s skincare category, year over year.
One of Unilever’s top skincare brands is POND’S, and it is getting more love from consumers these days more than ever. And to give back, POND’S aims to give an even more innovative and personalized online shopping experience by launching its cutting-edge Skin Advisor Live (SAL) AI chatbot, exclusively available for the first time on Shopee.
“Our mission has always been to provide consumers with expert skincare solutions to enable them to look their best every day,” says Rohit Bhasin, Global Brand Vice President at POND’S.
“When faced with so many beauty choices available online, we understand it can be overwhelming and challenging for consumers to pick the right skincare products. By integrating SAL, POND’S virtual beauty advisor on Shopee’s robust chat platform, we can help consumers quickly find the products that suit their unique skin type. They don’t have to rely on trial and error in hopes of finding the best fit for their skin, making beauty an enjoyable experience,” Bhasin added.
The POND’s brand has transformed the face of beauty for over a century. From inventing beauty essentials like the classic Cold Cream Cleanser to pioneering Smartone Technology that works on every skin shade and innovating Micellar Water with Vitamins, POND’S meets the skincare needs of women across the world. Its transformative skincare solutions are backed by the expertise of the POND’S Institute and have been trusted by women throughout history to help them be their most beautiful selves.
Based on SAL’s free skin analysis, users can gain a deeper understanding of their skin and buy the most effective skincare products, all from the comfort of their homes. With just a click, users can learn more about each product before making a purchase. Shoppers simply have to follow the easy ‘Chat, Snap, Buy’ three-step process by messaging the Unilever Beauty Official Store on Shopee.
“We are honored to be the first and exclusive e-commerce platform to partner with POND’S on this innovative campaign. We’re always looking for ways to explore and launch new ideas, tech, and products with brands. We also want to provide fresh experiences for our Shopee users who trust us for a seamless and unique shopping experience. This partnership comes at an opportune time to empower users to invest in quality products catered to their skincare needs through edu-tainment and promotional deals this new year,” Martin Yu, Director at Shopee Philippines said.
By leveraging Shopee‘s marketing tools and core engagement features, the digital campaign will also deliver relevant beauty content via Shopee KOLs, social media, and co-branded videos. These interactive bite-sized beauty content will debunk beauty myths and equip users with knowledge and tips to discover and experiment with beauty products online.
POND’S has also leveraged on the popularity of livestreaming to cut through the clutter online, increase user engagements, and drive sales conversion through livestream giveaways and rewards.
“We are confident that this exclusive partnership with Shopee will help elevate our brand presence online, thus accelerating our growth in the region. We believe that the future of beauty will integrate more smart technology as consumers themselves become more discerning about the products they choose,” Rohit Bhasin, Global Brand Vice President, POND’S added.
Download the Shopee app for free on the App Store or Google Play Store. Shop POND’S at the Unilever Beauty Official Store on Shopee.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.