Manila, Philippines – If there is one woman who can effortlessly inspire ladies to embrace their confidence fit for royalty, it would be Filipina beauty queen and actress Pia Wurtzbach.

During the recently held The Kween’s Ball at the Nokal at Makati Cinema Square, Pia shared her number one hack to up her self-confidence and feel-good hormones in no time: swiping on her lipstick.

“Every time I put on any shade from the Avon Ultra lipstick collection, I feel like I have a crown over my head anywhere I go. The feeling is fantastic, and I honestly can’t help but share it with everyone else. That’s #TheUltraEffect!” said Ms. Universe 2015 and Avon Ambassador Pia Wurtzbach, who headlined the event.

Pia’s return to Avon is a full-circle moment for the beauty queen, who started as a brochure model when she was 11 years old.

“Who would’ve thought that some years later I’ll be back with Avon endorsing their makeup? Eleven-year-old me would be gagged for sure,” Pia exclaimed.

General Manager for Avon Philippines and Managing Director for Avon Asia Pacific Razvan Diratian also shared during the event that the brand will always stand for every woman because every queen deserves to feel beautiful.

Managing Director for Avon Asia Pacific Razvan Diratian

During the fabulous ball, Avon also announced that it just upgraded its best-selling lipstick to make it not just extra, but oh so ultra. Avon Lipsticks are solid beauty favorites, with one piece sold every second globally.

The new collection comes in two fantastic finishes: Ultra Matte and Ultra Creamy. The new collection has 26 bold shades that can match every mood, occasion, or style.

Each Ultra lipstick is formulated with nourishing ingredients infused with an exclusive and luxurious blend of avocado oil, sesame oil and vitamin E to keep your lips plump and moisturized, while retaining an ultra-rich color payoff. With a new bullet shape and precision tip, any kween can swipe with no mess and less drama.

It also comes with SPF 15 and a mocha crème aroma, making every swipe truly a royal experience, meant for you to give off #TheUltraEffect—a contagious confidence that spreads from one to another. From pageant types to drag, the Avon Ultra Lipstick Collection is made for every kind of kween.

Celebrity drag queens and The Kween’s Ball performers Brigiding and Viñas Deluxe
The House of Mizrahi dancersopen the party
Content Creator Kylie Celebre, The Kween’s Ball host Jaz Reyes, and makeup artist Raffy Mendiola
Beauty Queens Bianca Guidotti-Santos, Kim Suiza and Avon Ambassador Pia Wurtzbach

“With Avon, you can be confident enough to be in the spotlight and share it with other queens. We want you to appreciate the queen that you are, celebrate each other, and inspire each other with your confidence.”

Follow Avon Philippines on Facebook and Instagram for more updates and shop the new Ultra Lipstick Collection and other favorite Avon products at www.avonshop.ph or contact your local Avon representative.