Michael Kors Unveils Ad Campaign for MMK and Michael Kors Mens Fall 2021 Collection
Shot in Brooklyn and Queens in New York by photographer Sean Thomas and video director Shane Sigler, the Fall 2021 ad campaign for MICHAEL Michael Kors and Michael Kors Mens captures Bella Hadid, Cindy Bruna, Geron McKinley and friends basking in adventure, discovery and reconnection with friends as the world slowly reopens.
“As life starts getting back to normal, I think everyone is looking forward to venturing out and exploring,” says designer Michael Kors. “For fall, we’re taking our fans on a journey just outside of Manhattan and reminding them of all the things we’ve missed over the past year and half. You can feel the energy and excitement of a fresh start in the air.”
The campaign is a continuation of the brand’s 2021 theme, “the eye has to travel,” a line borrowed from celebrated editor and fashion icon Diana Vreeland. While Spring focused on dreaming and Summer on escape, the Fall 2021 campaign is all about hanging out with friends again, rediscovering fun and having escapades. The ad campaign features model Bella Hadid and friends meeting up and joyfully journeying across the boroughs for fun, much-missed experiences—from walking the Brooklyn Bridge and biking the boardwalk to taking a moped ride in Long Island City and toasting on a fabulous rooftop.
The campaign highlights a versatile range of chic dresses and casual separates in a neutral palette of camel, ivory and moss green. Outerwear is a major focus, with the campaign featuring everything from a classic puffer to a tailored wool-blend coat. Key handbags for the season include the new Karlie and Lina bags, as well as the Hamilton Legacy satchel in Signature print and croc-embossed leather. For men, urban essentials like oversized outerwear and Signature print backpacks with graphic stripes are must-haves for fall.
The global campaign has been unveiled recently, with print ads running in Fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc. (SSI), and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall. It’s also available online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph, subscribe to SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information
The SSI Group has also launched “The Specialist”, an At-Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through email via [email protected], mobile Number: (+630917) 552 9359, Facebook.com/SSILifePH, @ssilifeph on Instagram, and thru Viber Community.