Manila, Philippines — Cosmetics line Ready Set Glow introduced Filipino showbiz royalty and rising Hollywood actress Lovi Poe as its new endorser.
In an official statement, the brand expressed that the star’s an obvious choice for Ready Set Glow, as “Lovi embodies the RSG woman – fun, fearless, and is not afraid to express herself and her individuality.”
Late last year, the actress made international headlines as she wrapped up filming Hollywood biopic “The Chelsea Cowboy” — an upcoming movie poised to tackle the life of actor and gangster John Bindon.
Lovi bagged the role of British blues singer Dana Gillespie, who hired Bindon as security — giving him access to the high life.
“One of the producers and the writer of ‘The Chelsea Cowboy’ reached out to my management and asked me to read for the part. It was as simple as that. I read for the part, forgot about it and a few weeks after, it happened,” Lovi shared in a media interview.
The Filipino actress is a great choice for the role as she’s also a musician, delighting music fans with her 2021 R&B song “Candy” which is easily a cute bop. Her vocal styling in the single is impressive, an audio treat against the Cali-vibin’ backdrop of the music video which sees Lovi dancing in roller skates.
Marian Lao-Siggaoat, co-founder of Ready Set Glow, emphasized that Poe’s artistry resonates well with the makeup brand.
“She is passionate about her artistry as an actress and as a musician, receiving accolades here and abroad. She’s not just another pretty face in the crowd. Her true beauty also comes from health, wellness, and peace of mind. This contemporary femininity is the epitome of an RSG woman,” Marian said.
Filipino-founded Ready Set Glow exploded into the beauty scene a couple of years back with its ultra-fun and multi-color collection of eyeliners and gel liners and must-have lipsticks, encouraging makeup fans to explore their self-expression, creativity and individuality through bold cosmetics. The line is also vegan and cruelty-free, making the brand even more awe-inspiring. A fun photo shoot of Ready Set Glow has been featured in one of the episodes of Stylish TV, the style narrative television series of Stylish Magazine, which you may watch on iWantTFC streaming platform here.
Meanwhile in the new RSG campaign, Lovi is an eyecandy donning a Y2K hairstyle and millennium-inspired fashion statement against the trendy graphic eyeliner and glossy lips in coral, highlighting her glowing skin.
Marian added in the statement, “Ready Set Glow’s signature waterproof and smudge-proof products don’t budge for an all day and all night look, so sporting colors are surely for everyone. No look will ever be boring anymore!”
Watch out for Lovi Poe’s upcoming Ready Set Glow looks, meant to inspire badass babes to be their usual creative, fearless selves. Follow Ready Set Glow @readysetglowph on Instagram, Facebook and TikTok, and turn your notifications on!
You may shop Ready Set Glow at www.readysetglow.ph and on Shopee, Lazada and Watsons online. Ready Set Glow is also available in selected SM Department Stores.