Levi’s Brings Back The Cool With Its New Denim Innovations

The Levi’s brand epitomizes classic American style and effortless cool. Since the denim invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world, capturing the imagination and loyalty of denim lovers for generations. Nobody makes denim garments like Levi’s—period. Today, the brand continues to raise the bar higher, creating stylish apparel with the same reliable utilitarian functionality we all have come to love.

The global denim leader brings back the cool as it introduces the Levi’s Performance Denim Capsule for 2020. The clothing line is all about the brand’s upgrades using innovative fabrics to achieve comfort, mobility, and shape retention. Designed to flex in every direction, to sculpt and mold your figure, and to help you stay cool and dry in all weather.

First up is the Levi’s FLEX line with Eco-Performance, a selection made from the sustainably soft fabric Tencel with Lyocell fibers. It is very absorbent and breathable. It feels soft and comfortable and suitable for wide range of movements, yet tough and durable for its high tensile and tear strength. The FLEX series is available in 502, 510, 511, and 512 jeans. Levi’s believes that denim should make women feel sexy, stylish and confident. That is why the giant retail brand designed the SCULPT range. Made with the ultra-soft fabric Ecovero and Tencel with Lyocell fibers, these jeans embrace every curve, size, and shape without stretching out and having a baggy fit at the end of the day. Available in 710, 711, 720, 721, 311, 312, and Revel jeans.You’ve heard about jeans that flex and stretch. Now get ready for this denim that keeps you cool during a heatwave or dry during a rainstorm. The Levi’s COOL segment features the Thermadapt technology, which effectively moves perspiration away from the body through the fabric to keep you cool from the sweltering heat all day, and dry during any rainy weather. Available in 505, 511, Housemark Polo Shirt, Oversized Safari Shirt, Graphic Tee for Men; and 721, 311, 312 jeans for Women.

The Levi’s Performance Denim Capsule includes jeans, tops, and outerwear constructed with some of the most advanced technologies—from light yet extra-strong denim, PFC(poly-fluorinated chemicals)-free fabric that’s water-repellent but breathable, to jeans that can stretch beyond your imagination. The Performance jeans does everything—except to automatically zip.

The Performance Denim capsule is available at all Levi’s stores worldwide. For more info, visit www.levi.com.