Manila, Philippines– In a captivating fusion of nostalgia and modern elegance, Lancôme embraced its official launch in the Philippines with a series of enchanting pocket events spread across Greenbelt and the Ayala Museum. The celebration paid tribute to Lancôme‘s long-standing presence in the hearts of generations, unveiling the deep-rooted connections between beauty, cherished memories, and genuine experiences.

Photo: Kim Santos

Beauty has an enchanting ability to evoke memories and emotions that transcend time, and Lancôme‘s entry into the Philippine market exemplified this phenomenon. The Grand Launch event not only marked a milestone but celebrated the cherished relationship that Lancôme products have forged with individuals over the years. Yannick Raynaud, L’Oréal Philippines’ country managing director, captured the sentiment perfectly, stating, “This event, and tonight, is very, very special because I’ve grown up with Lancôme.”

The attendees of the pocket events echoed this sentiment, reminiscing about their childhoods and the impact Lancôme products had on their lives. For fashion content creator Jaz Reyes, the scent of Lancôme sunscreens transports her back in time, evoking cherished memories shared with her mother. The beauty of Lancôme lies not only in its efficacy but in the tangible memories and experiences it brings to life.

Photo: Kim Santos

Vogue Philippines fashion editor Daryl Chang curated an ethereal fragrance pocket event at the Ayala Museum. Guests became the faces of Lancôme Idôle fragrance, guided by her creative direction against backdrops adorned with botanicals and floral stems. These visuals tapped into emotions and sentiments, allowing guests to connect with the fragrance on a deeper level. Content creator Rei Germar described Lancôme Idôle as “confidence in a bottle,” a sentiment shared by many who found empowerment and self-assuredness in its essence.

Photo: Beauty Geek UK

The makeup pocket event at Greenbelt 5 was an immersive experience captured by Shaira Luna’s lens. Makeup artist Jelly Eugenio highlighted the exquisite formula of Lancôme lipsticks, while EJ Nacion marveled at the transformative power of the Hypnôse #18 Nude Sculptural palette. Lancôme‘s products seamlessly transitioned from “3-minute morning touch-up” to full glam, embodying both practicality and beauty.

The festivities culminated in a glamorous gathering at Ember in Greenbelt 3, where skincare analysis and meaningful conversations thrived. Lancôme‘s Génifique room provided guests with expert skin analysis, while the Génifique Skincare Collection sparked thoughtful discussions about the essence of skin and the best beauty advice received.

Lancôme‘s Grand Launch event was more than an introduction; it was a heartwarming homecoming, as the brand’s beloved products were finally embraced by the Philippine market. The celebration highlighted that Lancôme‘s allure transcends time, resonating with individuals across generations. As fashion content creator Jaz Reyes aptly put it, “They should have been here a really long time ago.” Lancôme‘s arrival in the Philippines not only ushers in a new era of beauty but rekindles the treasured memories and experiences that the brand has gracefully woven into the lives of countless individuals.