Manila, Philippines — In a remarkable celebration of its 5th anniversary in the Philippines, renowned Japanese eyewear brand JINS has unveiled a fun collaboration with beloved Japanese character Doraemon.
The collaboration has brought together the timeless appeal of Doraemon with the commitment to high-quality, fashion-forward eyewear of JINS. With the quirky aesthetic details inspired by the manga character, the JINS x Doraemon collection showcases a range of eyeglasses that perfectly capture the whimsical essence of the reliable robotic cat we all adore!
“Doraemon, in a sense, opens an infinite possibility for people. So that’s why we selected Doraemon to do a collaboration,” Katsumi Kubota, JINS Eyewear US Inc. president, explained. The collab with Doraemon “represents an exciting opportunity to transcend boundaries and inspire wearers to embrace their own unlimited potential.” The collection’s designs are tastefully crafted to evoke joy and nostalgia for fans of Doraemon.
The JINS x Doraemon collection is the result of an extensive and detail-oriented development process. Kubota revealed that it took almost a year of meticulous discussion, preparation and product development to bring this collaboration to life. This commitment to thoroughness and attention to detail is a testament to JINS‘ dedication to providing top-notch eyewear that combines style and quality craftsmanship.
JINS has successfully harnessed the essence of Doraemon‘s charm, and integrated it into fun, functional eyewear designs. Design details such as Doraemon faces and hands delicately placed on the edges of the frames create a playful and endearing touch. These designs strike the perfect balance between capturing the essence of Doraemon and maintaining a fashionable appeal.
“Not too flashy, because this is something you put on your face. But still, you enjoy it,” the JINS president added.
JINS understands that eyewear is not merely a functional accessory, but also a stylish statement. With the JINS x Doraemon collection, fans can revel in their love for Doraemon while staying fashion-forward.
Kubota further affirmed, “If you’re a fan of Doraemon, you will really enjoy that.”
The collaboration ensures that wearers can express their personal style and showcase their adoration for the iconic character, all while sporting chic and trendy eyewear.
For updates about JINS, you may follow the brand on Instagram @jins_philippines.