Manila, Philippines — Heineken, the globally renowned beer brand with an illustrious 150-year history, is raising the toast to a milestone of good times that transcends time and culture. In a jubilant commemoration of this remarkable journey, Heineken® has embarked on a distinctive partnership with the fashion luminary Jane Chuck and her indigenous premium label, Motherchuckers.

The outcome? A unique streetwear collection that encapsulates the brand’s legacy of celebration and camaraderie, and an alluring array of events, activations, and promotions that will resonate throughout the month of August.

Under the banner of “One Way or Another—Motherchuckers Style,” Heineken®‘s 150th anniversary campaign resonates with the diverse ways people have embraced the brand’s signature green bottle over the years. Whether it’s relishing with a twist of lime or affectionately dubbed ‘the green one,’ Heineken® has been synonymous with good times, weaving authentic connections in a myriad of ways.

At the heart of this celebration lies the exclusive Heineken® 150 x Motherchuckers streetwear collection, christened “That After Party.” This vibrant collection is a collaborative endeavor between Heineken® and Motherchuckers, offering an exclusive assemblage of streetwear that embodies the essence of the good times Heineken® has fostered for a century and a half. The collection is an embodiment of style, culture, and expression, marrying Heineken®‘s rich history with Motherchuckers’ contemporary aesthetics.

The “That After Party” collection flaunts an array of items ranging from cropped and regular t-shirts to coordinated sweat suits, all thoughtfully curated to elevate your night-out ensemble. The color palette, inclusive of shortbread, ochre, and Heineken®’s signature red and green hues, captures the essence of the brand. A standout feature of the collection is the uniquely designed caps complete with a built-in bottle opener, effortlessly blending functionality with style.

Willemijn Sneep, Marketing Director at HEINEKEN Malaysia, shares the sentiment behind this innovative collaboration, stating, “For Heineken®’s 150th anniversary, we’re not just raising a glass, we’re raising the bar on style.” This fashion-forward collaboration breathes life into the notion of cherishing “lager than life” moments, encapsulating them in wearable art that resonates with individuals who value genuine connections and unforgettable nights.

Jane Chuck, founder of Motherchuckers and the creative force behind the capsule collection, echoes this sentiment, hoping that the collection will kindle conversations and camaraderie. “We’ve all experienced ‘That After Party’—the pulsating lights, infectious beats, and a sea of faces that create the backdrop for memories that last a lifetime. This collection is a tribute to those who don’t just attend the party, but spark it.”

As part of the celebration, Heineken® continues to forge memorable experiences for its loyal patrons across Malaysia. By embracing the motto of “Let the Good Times Roll,” Heineken® offers patrons unique experiences, interactive games, and an array of specialty creations. The brand invites patrons to personalize their experiences by adding their favorite tunes to the playlist of their chosen bar, creating an ambiance that enhances the night.

Moreover, the Good Times Cam contest offers a chance to win exclusive prizes, including pieces from the Heineken® 150 x Motherchuckers collection. With this vibrant campaign, Heineken® once again demonstrates its commitment to fostering responsible consumption while ushering in a celebration of life’s cherished moments—one way or another.