MANILA, Philippines — Manila’s top fashion star Heart Evangelista came in top three among top global style influencers who raked in the most media mileage to the recently held Paris Couture Week 2022, according to Launchmetrics.
Heart came in third after international reality TV star Kim Kardashian and OG fashion blogger and Italian beauty Chiara Ferragni, after she brought in $1.4 million (P78,558,200) worth of Media Impact Value (MIV) to the Parisian fashion week event.
Kardashian was able to generate $2 million worth of MIV, while Ferragni delivered $1.4 million in MIV.
The recent appearance of Evangelista at the Paris Couture Week 2022 produced note-worthy fashion moments, like when she was snapped with top Korean actress Song Hye-kyo at the show of luxury jewelry brand Chaumet, and when she sat next to “Emily in Paris” stars Camille Razat and Ashley Park at the Olivier Rousteing’s fashion show for Jean Paul Gaultier Haute Couture.
Heart was invited to watch top Pariasian runway shows such as Guillaume Henry’s collection for Patou and the Maison Schiaparelli presentation. She also attended the Iris van Herpen show, and made an appearance at the Dior and Giambattista Valli shows.
This isn’t the first time that Heart was part of the top 10 fashionistas to rake in media mileage to fashion week events. Back in April, Launchmetric also included Heart as one of the top 10 faces that “drove the highest Media Impact Value” in the previous season, specifically for New York and Paris Fashion Week.
Image Source: Heart Evangelista via Instagram