BGC, Philippines — Well-loved global fashionista Heart Evangelista has given her mark of approval on this new Filipina-founded luxury cosmetic brand in the metro: Absidy Beauty. In fact, Heart has been part of the creation process of the premier collection of the beauty brand.

Absidy is a homegrown cosmetic brand that aims to blur the lines between makeup and skincare, as the cosmetic products are all infused with skin-loving ingredients.

Heart Evangelista for Absidy Beauty

“Beauty without bounds is more than just a concept or tagline, it’s our philosophy. We strive to create makeup that empowers you to express your unique beauty, without any limitations or boundaries,” shared Aleisha Yap, the young founder of Absidy. She is the eldest of the owners of trusted beauty company Luxe Organix.

Absidy founder Aleisha Yap

“The vision of beauty without bounds is a world where everyone feels empowered to express their unique beauty, free from societal standards and constraints. It’s an inclusive and empowering vision where beauty knows no bounds and reflects one’s true self.”

Heart Evangelista with Absidy founder Aleisha Yap

Absidy Beauty stands as a beacon of accessible luxury, offering a range of meticulously crafted cosmetics without breaking the bank.

As someone who understands the financial constraints faced by students like herself and individuals alike, Aleisha is committed to ensuring that everyone can experience the joy of high-quality cosmetics without compromising their budget.

For its premier collection, Absidy has introduced the Cashmere Kiss Matte Lipstick Collection, a series of lip products that are “nourishing soft matte, richly pigmented with weightless plush feel.”

From a young age, Aleisha was exposed to the world of business, thanks to her parents’ guidance and involvement. She actively participated in various aspects of their company, from the warehouse to engaging with employees and even offering her opinions on business decisions. These experiences instilled in her a deep sense of gratitude and the importance of helping others, which would later shape her brand’s philosophy.

During the challenging times of the pandemic, Aleisha faced her own skin struggles with eczema. This personal journey ignited a dream within her – a cosmetics brand that would empower and make people feel beautiful. Pursuing her passion, she embarked on a  journey of learning, currently pursuing her BS Chemistry degree at De La Salle University to understand the science behind skincare better.

Thus, Absidy Beauty was born, with the tagline “Beauty without bounds.” Grounded in humility, Absidy strives to create products that celebrate diversity and cater to the unique needs of individuals. With empathy as her guiding light, she is on a mission to redefine beauty, providing a platform for people to embrace their natural beauty with confidence and without limitations.

Heart for Cashmere Kiss Matte Lipstick Collection

“Heart is the embodiment of luxury and sophistication as the muse of the Cashmere Kiss collection. Heart effortlessly represent elegance and confidence, making her the perfect face for this collection,” Aleisha shared in a statement.

“Heart has been a part of the Cashmere Kiss lip collection from the start, creating the lipstick that truly embodies Luxe, as promised,” she added.

Absidy is introducing its take on the classic bullet lipstick, but made comfortable for all-day wear. This creamy and buildable soft-matte formula glides on and hugs the lips with moisture and cashmere-softness for the perfect pout.

These lipsticks are enriched with Hyaluronic Acid which keeps lips plump and smooth, Shea Butter that nourishes and softens the lip’s texture and Squalane which restores lips moisture barrier. The Cashmere Kiss collection comes in 10 shades.

Each Cashmere Kiss lipstick by Absidy Beauty retails at ₱379. You may shop the Absidy premiere collection at https://absidybeauty.com/shop.