Makati, Philippines – Generali Life Assurance Philippines, Inc. (Generali Philippines), a prominent player in the global insurance and asset management sector, proudly announces the appointment of Dr. Hak Hong Soo as its new President and Chief Executive Officer. With this strategic move, Generali Philippines solidifies its commitment to innovation, customer-centric solutions, and sustainable growth.

Generali, a venerable institution established in 1831, stands tall as one of the largest insurance and asset management providers globally. Operating across more than 50 countries, the company boasts a staggering €81.5 billion in total premium income for the year 2022. Serving a colossal customer base of 68 million individuals with the support of its dedicated workforce of 82,000 employees, Generali holds a commanding presence in Europe and an expanding footprint in Asia and Latin America. Central to Generali’s vision is its “Lifetime Partner” pledge, a promise to customers underscored by personalized solutions, unrivaled customer experiences, and a digitally evolved global distribution network. The company’s core strategy embraces sustainability as a linchpin, driving equitable value creation and a more resilient society across the board.

Generali Life Assurance Philippines, Inc. (Generali Philippines) President and Chief Executive Officer Dr. Hak Hong Soo

Dr. Hak Hong Soo, the newly appointed President, and CEO of Generali Philippines, brings to the table a wealth of experience and expertise. Previously serving as the Regional Head of Health and an Executive Member of the International – Asia Regional Office, Dr. Soo demonstrated a profound ability to drive business transformation while bolstering the regional health portfolio. His outstanding track record and keen insights stem from an extensive academic foundation, including a Ph.D. in Insurance, Economics, and Econometrics. As an Associate Member of the Society of Actuaries, Dr. Soo’s caliber is a testament to his dedication to excellence.

His proficiency spans various domains, including product proposition and pricing, actuarial health portfolio and financial management, health business value chains, network, and customer relations, and forging key partnerships across the Asia region. As a torchbearer of his predecessor’s legacy, Dr. Soo takes the reins from Reynaldo Centeno, who gracefully stepped into retirement on December 31, 2022.

Jaime Anchustegui Melgarejo, CEO of Generali International, expressed his elation at Dr. Soo’s appointment, recognizing the strategic importance of the Asia region in fueling the Group’s profitable growth. Anchustegui reaffirmed Generali’s commitment to nurturing talent and driving success through its people-focused approach.

Rob Leonardi, International Asia Regional Officer, echoed this sentiment, highlighting Dr. Soo’s extensive experience across Asia as a catalyst for Generali Philippines’ continued evolution. Leonardi’s confidence in Dr. Soo’s leadership underscores the company’s determination to chart a sustainable course forward.

Dr. Hak Hong Soo himself spoke with enthusiasm about his new role. His sentiments encapsulated a sense of honor and responsibility as Generali Group entrusted him to navigate the organization toward greater heights. Dr. Soo reiterated his dedication to Generali Philippines’ customers, positioning the company as a trusted “Lifetime Partner.” He vowed to sustain the delivery of value-added services, sustainable propositions, and an empathetic customer experience.

Generali Philippines, under Dr. Soo’s guidance, is poised to carve an indelible mark in the country’s insurance landscape. His appointment exemplifies Generali’s unwavering commitment to delivering innovative solutions and exceptional experiences that resonate with customers’ evolving needs. As Dr. Soo takes the helm, the prospects of sustainable growth, innovative practices, and transformative leadership shine brighter than ever for Generali Philippines.