Manila, Philippines — Love is in the air again this February, and while it is ideal to celebrate romance this Valentine’s season, it is also so much fun to have your ultimate gal bonding sesh with your closest girlfriends and sisters!
New profit-for-purpose fashion platform Smthgood is celebrating all girls and their gal-friends with awesome style ideas for Galentines this season of love. Showcasing purely eco-friendly fashion brands, Smthgood can make your shopping totally guilt-free as you support worthwhile causes, particularly sustainable fashion.
The Singapore-based conscious fashion app has just been launched in January, meant to cater to Asian women who are rapidly becoming more into eco-friendly fashion pieces. Billed as the first of its kind in the Asian region, Smthgood is an online marketplace for eco-clothing brands, with info about how garments are made, impact on communities and the environment. This shopping app has been funded by Deutsche Bank financier Tony K Tam, aiming to appeal to female shoppers who are increasingly concerned about the environment and social footprint of the garment industry.
Alrighty, now let us go stylish and eco-friendly as your Galentine shopping begins now!
Day out with bestie
Florals in unpredictable neon colors can make any diva stand out among the crowd. This hot pink graphic floral wrap dress from London-based slow fashion brand Hide The Label brings out anyone’s flirty femininity effortlessly, ideal for a light lunch date with your trusty BFF.
Brother-sister duo, Shereen and Ryan Barett founded Hide The Label to create effortless silhouettes that “fit well, last longer and can be worn by every woman, every season for every occasion”.
“Ryan and I have been working in the fashion industry for over 15 years and realised how damaging it was. We wanted to start our own brand that did things differently. Ryan is a model and was on a shoot when a stylist asked him to ‘hide the label’ of the garment he was asked to wear as it didn’t fit in with the other designer clothes being shown. We thought it would be a good name for our brand as we don’t believe in ‘labels’. You should buy items you love that fit well and last a long time, not because of the designer tag,” shared Shereen in a media interview.
Hide The Label’s ethos centers around consciously designed, quality-made & timeless styles that incorporate vivid prints and sustainable materials to give you a wardrobe that has longevity and ‘wearability’.
You may shop this cute dress at Singapore-based Smthgood, a new home for conscious fashion taking the world by storm. Of course, you may also shop this steal at the official website of Hide The Label at www.smthgoodco.com and get updates on its Instagram page @hidethelabel.
Here is another daytime outfit idea: a day dress can be even more elevated with a little touch of elegance, which a stunning scarf can do for you! This lovely emerald printed scarf by Filipino-founded eco-friendly brand JIM Weaver Designs can be a pop-out detail of your outfit while you are out with your gals for Valentine’s.
Founded in 2016, JIM Weaver Designs is the brainchild of four women, friends—sisters Mischel and Isabelle plus Jenica and Jenica, who share the same passion to make art wearable through fashion.
You may shop JIM Weaver Designs at its official website jimweaverdesigns.com, or at www.smthgoodco.com. When you shop any brands at Smthgood, you are already supporting the webstore’s eco-friendly carbon offset journey as every cute little thing in this ethical fashion store.
You may also shop JIM Weaver Designs physically at Kultura Filipino in SM Department Stores across the Philippines. You may likewise follow JIM Weaver Designs for more fashionable scarves, right on Instagram @jimweaverdesigns.
Yoga sesh with girlfriends
Nothing like a fun sweat out with your girls during yoga sesh! After all, Valentine’s Day is not just about romance, but also about self-love and friendship! Cherish your girls this Heart’s Day season through exercise in style, perfect for taking groupies for IG, tbh.
Shaza Activewear, Thailand’s first eco-friendly activewear line, has just launched its Disney-inspired athleisure pieces. The brand aims to advocate body positivity and self-love while also campaigning sustainable fashion made from recycled materials. The eyecandy colors of these sportswear pieces are perfect for female cliques looking to go kinda twinning at the gym!
You may also Shaza Activewear at sustainable fashion platform Smthgood.
Ladies pajama party
Pajama parties with your girls are the ultimate bonding parties, and they are totally a great idea to celebrate Valentine‘s with your ladies. And of course, they are fun to do in stylish loungewear!
Having started in 2014 with bridal robes, Bells & Birds expanded from making romantic lace robes to adding silk loungewear, printed sleepwear and sultry nightwear. The brand prides itself on its signature lace and silk pieces that are handmade right here in Singapore and designed to be feminine, timeless and fun.
Accessorize with your ladies
Of course, any outfits are nicer with the right accessories.Titian strives to create divine wearable arts. Each of Titian’s pieces are carefully hand-made with the purest form of silver (sterling silver), combined with hand-carved Mother of Pearl or cow bones, and then layered with a thin layer of 18k gold. Mother of pearls and cow bones used in Titian’s pieces come from the waste of food and pearl industry around Java and Bali Island.
Regardless of how you’d like to celebrate with your loved ones, Smthgood has got you covered. Some promos are availble on the app entire month of February 2023. Buy 2 or more items and use the code BESTIE22 to enjoy 22% storewide! Terms & Conditions apply.
You may also take part in Galentine’s Day Lookbook competition by Smthgood, themed #datewiththebestie and get a chance to win cashback Smthgood coins. The challenge ends on February 25, so send in your styling entries now. For more updates, follow Smthgood on Instagram @smthgoodco.