Manila, Philippines — Luxury handbag brand Furla has made its Italian DNA the focus of its Spring Summer 2023 campaign dubbed as Italy by Furla — along with its effortless elegance and colorful originality.
In the new Furla campaign, awe-inspiring layouts capture a group of ultra-cool friends in an idyllic holiday set in an Italian villa, overlooking the shades of the Mediterranean landscape. Lensed by American filmmaker and director Belle Smith, the campaign includes a series of images representing a playful and intimate feeling.
Starring Italian DJ and producer Anfisa Letyago, the campaign marks another step towards supporting women in music. Anfisa explores the environment where she creates a symphony through a unique mixture of sounds with each Furla bag, in each room. Based in Naples, Anfisa Letyago embodies one of the women Furla is inspired by. She is an acclaimed DJ & music producer with a global resonance, having performed at major international festivals such as Ultra, Tomorrowland, Parklife, Rakastella, Sonar, and Printworks.
By continuing to support She Is The Music, the non-profit organization founded by Alicia Keys in 2018, through funding training courses for the new generation of female music producers, Furla adds a new layer to its commitment to supporting women in music. Starting in February, Furla will give a chance to upcoming female DJs. Contemporary and powerful talents will be invited to play during in-store events and encouraged to produce dedicated retail store playlists, which will be available on the new Furla’s Spotify channel.
The imagery of soft shapes and pop colors feature both Furla’s signature bags – Metropolis, 1927, Opportunity – and new styles in PCU transparency and leathers underlying Furla’s craftsmanship. An inclination for art and color is also featured in footwear in vivid hues and vibrant eyewear.
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza East Wing and online at Trunc.ph, Rustans.com, Zalora.com.ph. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.