Women in Bloom: FURLA Launches Spring Summer 2022 Campaign

A journey. A smile. A friend. A bicycle ride. A road without end. The deepest feelings – friendship, happiness, love – show themselves through smiling. In the joy of connecting with others, the most intimate emotions bloom whenever they are shared. 

Women bloom in the new Spring Summer 2022 collection by FURLA. The limitless smiles of an endless summer; a ride throughout an Italian town in the blooming springtime that leads seamlessly to a beach, where everything is illuminated in the warm light of a summer afternoon. 

FURLA accompanies women throughout the seasons of their lives: bags that hold their personal effects. Their hopes. Their dreams. Their secrets. FURLA blooms in friendship: over the hills of Pietrasanta, between the Alps and the Mediterranean, in the magical, mysterious light of Renaissance paintings. The city of eternal marble, beloved by great artists throughout the centuries – Michelangelo, Henry Moore, Fernando Botero. 

The warmth of a Tuscan beach. The sand. The limitless blue line of the horizon. FURLA glows in joy: the joy of discovery, the joy of art, the joy of a communal experience with friends, with loved ones.

Together, in bloom.

Photographer – Pablo di Prima

Casting – Sara Soric, Juliany Morae and Dahan Phuong Oanh

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

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