Manila, Philippines — At the forefront of Furla‘s new campaign is the brand’s timeless passion for design and architecture. Furla introduces its new collection of metropolitan style that reveals color, art and fun with an ad campaign that focuses on “dynamism, unexpected compositions, almost surreal visions.” 

Taken by  French  photographer  Boris  Ovini,  the images exude alternation between minimalism  and  avant-garde. Ovini used different camera techniques to emphasize an almost cinematic language made of repetition effects and perspective changes.

As for its ad campaign video, the new Furla collection centers on energy and liveliness coming together amid cheerful colors worn on shiny padded fabric bags and two-tone leathers to enhance totes and crossbody bags. Featured are vintage-inspired fabric hobo bags, matched with street fashion in vibrant colors, with accessories such as charming and functional sneakers and combat ankle boots. Watch it here:

The campaign takes you to imaginary worlds where you could admire suspended glasses or frames as big as sculptures, collages of watches endlessly repeated and magnified footwear. It is a series of fantastic panorama in which body language follows that of fashion: direct and slender, just like the poses of the dancers inspired by yoga, a rhythm of joy and agility.

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph, or follow SSI on Facebook at facebook.com/SSILifePH and @ssilifeph on Instagram for more information. You may also join SSI’s Viber Community here.