The Furla 1927 Blooms
A new, revolutionary bag created by the best craftsmen and the best Italian artisans, the new Furla Bloom Bag is about craftsmanship. Craftsmanship is beauty. Craftsmanship is love.
The Furla Bloom Bag is created with paper made with organic materials, biodegradable under controlled composting conditions, and free of petroleum-derived substances.
The main component of the material is wood pulp from responsibly managed forests with an FSC (Forest Stewardship Council) certification. It is made entirely in Italy and without using chemicals that are harmful or toxic to the environment and human health.
Strong and resilient, the Furla Bloom Bag is foldable, supple, light, and airy. It comes with a shoulder chain made with recycled acrylic.
Complex in its simplicity, it reveals its nature slowly in layers. Beautiful and functional at the same time. It is designed carefully with love. Handbags and women live side by side, together, every day. They described the bag as a shield, an ally, a friend; a repository of secrets, holding personal secrets, things: a baggage of emotions.
Bloom Bag, like Furla, is Italian-made and with Italian style, but is inspired by the Japanese origami.
Why origami? Origami is magic: the ancient Japanese art of folding paper to create an emotional landscape. The most ancient tradition of origami is the Tsuru (鶴), a representation of the Japanese red-crowned crane. A thousand paper cranes, called Senbazuru (千羽鶴), are said to make wishes come true. An origami flower, a bag.
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.