Filipinas have always been celebrated not only for their beauty, but for their famous hardworking and goal-oriented nature. In today’s landscape of beauty business, it is no surprise that home-grown Filipina cosmetic brands are getting more and more popular among beauty fans across the world. After all, makeup is still one of the most effective tools to uplift a lady’s morale and mood. And in this age of uncertainty caused by the pandemic, one factor you can control is how you feel about yourself—and thank goodness for these beauty brands below, you might empower yourself little by little to pick up pieces of yourself from this pandemic, and also support the Philippine economy by patronizing beauty brands that we can call truly Filipina.
- Colourette
Established in 2015 by young Filipina entrepreneur Nina Ellaine Dizon, Colourette is a home-grown brand based in the Philippines. The beauty empire specializes in multi-functional makeup that may be used on the eyes, cheeks, and lips. In the past years, Colourette has built a community of Boss Babes, advocating for women empowerment, acceptance, inclusivity, and diversity.
This beauty brand’s newest products are its Colourtint in seven shades Bambi, Bella, Bree, Dione, Gigi, Lily and Summer. Our personal favorites are Gigi with its rose mauve color, and Bella, with its brick red hue.
You may order online thru its websitehttps://colourettecosmetics.com/.
- Ellana Mineral Cosmetics
Ellana, which means “light” or “bright” in Greek, was founded by proud Filipinas Theresa Carbonel and Coney Avellana in 2007.
At the time, mineral makeup was the best thing cosmetics had to offer. In the Philippines, it was expensive, not widely available and had limited shades. The result was the Ellana Loose Mineral Foundation. A foundation formula that uses gentle on skin mineral ingredients to create long-wearing poreless perfection, while keeping the skin healthy. Since then Ellana has grown to be loved by tens of thousands of women in the Philippines and Asia. Ellana Cosmetics first began selling online via forums and eventually as a top Multiply shop and quickly set up its own ecommerce in 2007. www.ellanacosmetics.com is considered a pioneer in single-brand ecommerce and cosmetics ecommerce in the Philippines. Today, Ellana Cosmetics is in over 50 stores nationwide and enjoyed by over 250,000 customers.
The cult favourite from the brand is its Loose Mineral Foundation, due to its lightness on skin and flawless final touch. Buy it now on https://www.ellanacosmetics.com to enjoy free jar.
- Filipinta Beauty
Filipinta is an indie beauty brand that celebrates the Filipino culture. Beauty fans were stunned at its first collection called Diwata, as the artwork of the packaging and the eye palette formulation itself were truly distinct Filipina aesthetic. The cosmetics line aims to inspire love for the country, as Filipinta is a portmanteau of “Filipina” and “pinta” which, when loosely translated, means “face paint for Filipinas”. It was designed to encourage Filipinas to embrace modern makeup looks as well as cultivate appreciation for our local culture.
The brand was founded by New York-based visual artist and indie singer Hana ACBD; former model Jasel Donato and TV celebrity and host Joyce Pring.
Aside from having a penchant for cosmetics, the high school best friends created the brand to promote the distinctive Philippine culture through beauty.
Visit www.filipintabeauty.com, @filipintabeauty on Instagram or facebook.com/filipintabeauty for more brand products and updates.