Fenty Drops Summer Collection Called Release 6-20
Release 6-20, Fenty’s new genderless collection, will be introduced in three separate drops.
Fenty, Rihanna’s luxury clothing brand, has just introduced its summer collection called Release 6-20. The new collection’s first drop is happening on June 11 (USA time) at Fenty’s website.
The release comes after Fenty’s all out support for the anti-racism #BlackLivesMatter movement, stating on #BlackOutTuesday that “Fenty is a brand created to elevate beauty, power, and freedom”. The post came with an announcement of its donations to Movement for BlackLives and Color of Change. “At this very moment racists are attempting to rip those values away from black people and we will not stand by and let that happen. We are too powerful, creative, and resilient.”
Rihanna has been very expressive on her personal Instagram about her disgust on the killing of George Floyd last May 25 . She did mention Fenty at one point though, but only to announce, “We ain’t buying shit!!! And we ain’t selling shit neither!!” as a solidarity with the #BLM movement on #BlackOutTuesday. Fenty showed support by having zero operations globally on that day. The singer’s authentic message of support for the social movement has effortlessly trickled down into her art of fashion with her new clothing release. The summer selection might be the only one that managed to introduce its new offerings amidst national uprise and pandemic without being tone-deaf.
“The fight against racial inequality, injustice, and straight-up racism doesn’t stop with financial donations and words of support.”
Release 6-20 mirrors the singer’s strong message of support to the young people who have been brave and vocal in the fight for a pivotal social transformation. Fenty‘s new collection reflects the revolutionary, optimistic attitude of young people fighting for change. The brand describes the collections as inspired by the “the irrepressible defiance, creativity, hope and spirit of youth”.
The collection’s psychedelic prints, baggy rave silhouettes, thigh-high hems, grunge hoodies, form-fitting asymmetrical dresses, and other ‘90s subculture references are “inspired by decades of youth aesthetics and styles that emerged during periods of steep social change.” Rihanna, who also grew up in the ’90s, knew all too well the impact of the decade’s fashion and its many revolutionary causes.
Every person who grew up in the ’90s era will definitely feel nostalgic at the sight of Release 6-20‘s aesthetic, along with the realization that circa ’90s has indeed pushed for various meaningful changes that have impacted our society to this day.
“In a time where fighting for global freedoms takes center stage, this release speaks to a generation that is a different kind of creative, and a different kind of rebellious,” Fenty‘s official press release stated about Release 6-20. The collection will be released in a three-part series. “Each part of the month-long release celebrates a different facet of youth, expressed through varied style cues.”
The collection has put the spotlight on creative youth, of course. The campaign’s first drop features South African photographer Lea Colombo, featuring models Assa Baradji, Lilian Barru, and Daniel G, as well as French musician Coucou Chloe, whose music has been played in several Fenty shows.
Fenty is set to launch Release 6-20‘s second and third drops on June 18 and July 15.
