Manila, Philippines– Indulge in the world of Japanese beauty right here in the heart of the Philippines at Mitsukoshi Beauty. Nestled on the ground floor of the renowned Japanese department store, this hidden gem offers an exquisite array of under-the-radar skincare, haircare, and makeup brands that capture the essence of J-beauty.

Photo: Manila Bulletin

Mitsukoshi Beauty‘s curated selection of Japanese skincare, haircare, and makeup brands offers a unique opportunity to embrace the essence of J-beauty traditions. Explore the apothecary’s natural and organic, functional and convenient, and high-performance categories to discover treasures that will elevate your self-care rituals.

Step into Mitsukoshi Beauty‘s apothecary section, where sophistication meets tradition. Unearth the beauty secrets of Japan through an assortment of world-renowned brands that cater to various needs and preferences.

Waphyto: Where Science Meets Nature

Delve into the captivating story of Waphyto, a skincare brand created by founder Atsuko Morita. Inspired by phytotherapy techniques learned in France, Atsuko’s journey led her to craft a line of skincare products infused with the powers of phytotherapy, biotechnology, and herbology. Waphyto offers a comprehensive range of products for all ages, from skin and hair to body and intimate care. Each product is enriched with plant extracts and herbs sourced from the vitamin-rich soil of Mikawa, Japan, ensuring a holistic approach to self-care.

Photo: Manila Bulletin

E Standard: Elevate Your Haircare Routine

Shift the paradigm of haircare with E Standard’s revolutionary approach. Based on the concept that “hair care is also skincare,” E Standard introduces a meticulous five-step routine that pampers your hair just as you pamper your skin. From shampoo and hair serum to treatments and hair oil, each product is carefully crafted to restore luscious, healthy, and beautiful hair. With a blend of nine plant extracts and three essential oils, E Standard’s organic products nourish and revitalize hair using the natural mineral water of Hita Tenryosui.

Photo: Manila Bulletin

La Casta: Unveil Radiant Hair

Discover the secrets of award-winning haircare brand La Casta. Embraced by professional stylists in Japanese hair salons, La Casta’s concept revolves around “vitality and healing from plants.” With an array of shampoos, conditioners, scalp treatments, masks, and hair lotions, La Casta caters to various hair and scalp concerns, including thinning, frizz, dryness, and oiliness. Guided by expert beauty advisors, La Casta provides personalized consultation services to help you find the perfect range for your hair needs.

As you step into Mitsukoshi Beauty’s world of Japanese beauty secrets, you’ll not only enhance your skincare and haircare routines but also embark on a journey of self-discovery and transformation. With brands like Waphyto, E Standard, and La Casta at your fingertips, you’re invited to immerse yourself in the timeless elegance and innovative practices that define the world of J-beauty.