CHIMI and H&M Come Together For A Sunglasses Capsule
In these extraordinary times, we welcome anything that can uplift our spirits— which is why this brilliant collaboration arrives with exceptional timing.
H&M has captured the ultra-cool creativity of Swedish brand CHIMI in a capsule, a literal eye-catching collection of retro eyewear and summer fashion essentials guaranteed to elevate your mood and style.
As it is mostly sunny all year round in the country, summer style essentials will always be in order. This latest designer collaboration from fast-fashion brand H&M is a series of retro-inspired silhouettes reworked with a modern flair. Check out these chic, colorful retro sunglasses that can upgrade your outfit into effortless coolness.
All these accessories are not just summer essentials. They are daily wear must-haves.
CHIMI came into the fashion scene in 2016 when two childhood friends Charlie Lindström and Daniel Djurdjevic created an eyewear line that quickly became a household name among the Insta generation– all thanks to their sleek yet visually striking designs.
The exclusive CHIMI x H&M online collection is composed of three eyewear styles, all made from chunky acetate in bright pastels and classic black.
This collection also features clothing pieces and accessories, which are a first for CHIMI. Camp-collar shirts and drawstring shorts are instant fresh offerings. And the collection’s bucket hats in linen-viscose blends and sporty polyesters, plus pool sliders and a sling bag, and you’re ready for a co-ordinated summer look.
“Each piece in the collection puts a twist on an iconic item– from our signature sunglasses to bowling shirts. And we believe that with H&M, we’ve created something new and exciting,” says Charlie Lindström.
The collection is filled with playful shades of pastel pink, blue, yellow, green and purple; alongside cool grays and classic black for that contemporary streetwear update.
“We believe color is the most powerful form of communication. Colors have a beautiful way of causing reactions and setting a mood,” adds Jonas Löhr, commercial director for CHIMI.
Cop these selfie-friendly sunglasses with matching summer staples before they’re gone. The exclusive CHIMI x H&M collection is now available at hm.com
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