In a momentous fashion event, AJE Athletica, the brainchild of founders and designers Edwina Forest and Adrian Norris, celebrated its debut runway show, unveiling the AJE ATHLETICA RUNWAY 23 collection. Set against the breathtaking backdrop of Sydney Opera House’s Bennelong, this presentation marked a significant step for the two-year-old Sydney label, emphasizing its commitment to crafting off-duty activewear that seamlessly blends style, performance, and natural beauty.
The runway spectacle was not only a display of fashion but a testament to holistic wellness. Adrian Norris, co-founder of AJE, also introduced skincare and wellness line IKKARI. Models received a post-workout glow courtesy of IKKARI’s dewy, holistic products, expertly applied by renowned makeup artist and skin therapist Isabella Schimid.
This partnership extends to a strategic collaboration, with IKKARI products exclusively available in fifteen stores nationwide, offering a comprehensive wellness experience for today’s modern consumers. Steph Leather, IKKARI CEO, remarked on the unique synergy of combining healthy skin and inner nourishment with fashion and lifestyle sensibilities, making this collaboration truly dynamic.
AJE Athletica‘s runway under the Sydney Opera House sails exuded a relaxed atmosphere, reflecting the brand’s mission to cater to “off-duty” moments in customers’ lives. Their collection, while embracing core sportswear elements like leggings and crop tops, ventured into more fashion-forward territory. Bold primary-colored shirting and utility-chic outerwear and skirts showcased the brand’s versatility and commitment to easy layering, whether during a workout or daily activities.
The standout piece, a convertible belted trench, epitomized the brand’s ethos of investing in versatile essentials. Crafted from lightweight technical fabric, it offered at least four distinct styles, highlighting the importance of pieces that effortlessly adapt to various occasions.
AJE’s palette for this collection featured neutrals, power pinks, subdued blues, and buttery yellows, setting the tone for an upcoming spring exercise routine. Remarkably, a selection of key looks from the show was made available for immediate purchase, reinforcing the brand’s ‘see-now-buy-now’ approach.
This groundbreaking show, coupled with the availability of runway pieces, showcases AJE Athletica’s commitment to offering stylish, versatile activewear that seamlessly merges fashion, function, and wellness.