We are officially in the new era of Filipina actress and singer Lovi Poe.
Aside from being hard at work promoting her current movie “Guilty Pleasure” co-produced by her very own company C’est Lovi Productions with Regal Films, prepping her Hollywood debut with upcoming film “The Chelsea Cowboy” and engaging in various endorsement deals, Lovi has just introduced her very own makeup collection called “Love, You by Lovi” with Filipino-founded makeup brand Ready Set Glow. This marks her new phase as a beauty entrepreneur.
Lovi Poe at the Ready Set Glow “Love, You by Lovi” makeup collection launch event
This new endeavor is particularly personal to Lovi, as she never thought she’d ever have her own beauty brand. She recalled her own struggles overcoming her insecurities regarding beauty as an actress who started her career at 15 years old.
“I had to do a lot of look tests when I was starting out, because they had to try a lot of makeup looks on me that would actually work. I got a lot of flak because my skin was too dark for the showbiz industry at the time. For my first-ever TV series, they had to use a lighter foundation on me so I could be considered beautiful,” she shared. “People set standards when it comes to beauty, and I know how it feels like to have people tell you that you’re not beautiful enough. Eventually, I had learned to put my foot down and stood by my skin tone.”
“You have to learn to not mind what people say. I’ve learned that I have to embrace myself for who I am because that makes me unique.”
That’s why Lovi, along with Ready Set Glow, decided to develop a makeup line centered on self-love.
“The collection is called ‘Love, You’ because I wanted it to feel like a love letter to everyone who uses it—a reminder to love yourself first and celebrate your unique beauty. The concept is rooted in self-love and embracing what makes you unique. Each product is designed to highlight individual beauty and serve as a reminder that you are enough, just as you are,” Lovi shared in an interview. “I believe makeup should enhance, not just cover up. By adding skincare benefits, this collection is meant to nurture your skin while enhancing your beauty.”
The collection includes five unique makeup products in neutral and bare skin shades, designed to highlight your natural beauty.
Lovi has been part of the development process every step of the way, from choosing which formulations to offer, down to naming each shade of the products. One of the “Love, You” products is the Me, Myself & I Lippie. This multi-use product is more than just a lipstick. It’s a balm, high gloss, plumper and lip treatment– all in one chic tube. It combines the benefits of hyaluronic acid and jojoba oil for hydration and plumping on the lips, plus Vitamin E for antioxidant protection. You can glide on for a glossy finish, and layer for added volume.
The Me, Myself & I Lippie comes in six shades. One shade is called “Moreyna” which is the nude brown color, and a play on words “morena” and “reyna” – very true to who Lovi is. ‘In the Flesh’, an idiom for “you’re really here” which means the real you is present in the moment,is the nude pink shade among the lip products.
Smitten is the pink shade lip color in the collection, while Plum Pout is the purple red color. Resolute Red is the red shade, and Majestique is the dark red color.
“I love how versatile the ‘Me, Myself and I’ lippie is. It feels like a confidence boost in a tube—it’s perfect for any occasion and makes me feel empowered every time I wear it,” the actress said.
The Heart in Bloom Cream & Powder Blush Duo is also a celebration of self-love in every shade. This versatile cheek blush duo offers the velvety texture of cream blush, and the radiant finish of powder blush. It is also infused with nourishing ingredients like jojoba oil, camellia oil and meadowfoam oil. It’s a tribute to blooming confidence and inner beauty.
“I wanted everyone to find a formula that everyone can really use and love. The cream blush gives a dewy, natural finish, while the powder blush provides a soft, matte look. It’s all about giving people options that work for them. It could also make magic when combined,” Lovi said.
This blush product comes in four shades: Blossom (pink); Fine Wine (purplish); Flourish (coral); and Rosebud (red).
The Love and Light Contour and Highlighter Stick effortlessly sculpts and illuminates your features, allowing you to express your unique radiance with ease. Whether you’re defining your cheekbones or adding a touch of luminosity to your complexion, this dual-ended stick empowers you to embrace your beauty journey with confidence and grace. It also comes with nourishing ingredients like jojoba oil, camellia oil and meadowfoam oil.
This contour and highlighter stick comes in 4 shades: Eclipse; Harmony; Sonnet, and Luna.
Lovi shared her personal tip when using the Love and Light Stick,” Blend, blend, blend! The stick is designed to be easy to use, so take your time to blend and build it up gradually. It gives a natural glow that can be as subtle or bold as you want.”
The Statement Setter Brow Trio is your key to embracing self-love and confidence through beautifully sculpted brows. This all-in-one set features a brow gel infused with nourishing Vitamin B5 and Aloe Vera Extract for hair growth and precise shaping. The included spoolie allows for grooming and blending, while the brow pencil is enriched with Jojoba Seed Oil, Argan Oil Castor and Castor Oil,which defines and fills the brows effortlessly.
This brow setter comes in two shades: Self-Motivation (dark brown); and Confidence Creed (brown grey).
“It is hard to choose a favorite in this collection because they’re all so good! But if I have to choose a fave, it would be our Skin Poetry Body Shimmer spray, and I use it during events and photo shoots for that instant glow. Also, its fragrance is so amazing! The packaging of this was actually inspired by one of the perfume lines of Britney Spears. I still can’t believe that I could manifest a product as good as this! It is lightweight, yet gives a gorgeous shimmer not just on your face, but also your body. I chose to include purple and pink shades for this one to represent a fun, dreamy side of beauty,” she said.
Skin Poetry Body Shimmer comes in 4 shades: Celestial Glow (ivory white); Dream Dust (lilac), Girl’s Girl (pink); and Sunny Side (beige). The product name Skin Poetry features a play on words, as it gives an ode to Lovi’s surname. The actress also shared that it was inspired by her own passion for writing.
“I would always admire actors who would start their own business or brand, like Britney Spears when she first launched her perfume line. I’ve always been a big Britney Spears fan, and I never thought that that same dream could happen to me.”
“I’ve always believed that makeup is more than just a beauty product—it’s a form of self-expression and empowerment. This collection is my way of sharing that vision and celebrating individuality through makeup.”
Partnership With Ready Set Glow
As Lovi was first introduced in September 2022 as the endorser for Ready Set Glow, it is apparent that the actress’ relationship with the brand has grown into a business partnership, describing her collaboration with RSG as “truly empowering.”
“As an endorser, I loved that I could express my authentic self. Ready Set Glow allowed me to bring my personality to the brand, which felt natural and exciting,” she narrated.
“As a business partner, the experience was empowering. Collaborating on creative decisions and seeing my vision come to life was incredible. Ready Set Glow truly supported my ideas and embraced the message behind ‘Love, You by Lovi’,” she added.
“Ready Set Glow has a fearless approach to beauty that resonates with me. Their boldness, creativity, and commitment to quality made them the perfect partner for this collection.”
Marian Lao Siggaoat, co-founder & brand director of Ready Set Glow, explained why Lovi has always been an ideal partner to the brand.
“Our team has always been a fan of Lovi. We believe that her values align with RSG’s brand values. She is a modern woman who is confident in her own skin and is not afraid to express her individuality,” Marian said.
The actress couldn’t stress more why it is important for her to choose self-love as the central theme of her debut makeup collection.
“Self-love is about embracing who you are without seeking validation. It’s been a journey for me, learning to accept my flaws and celebrate my strengths. Embrace who you are, flaws and all. Be kind to yourself. Each day, I remind myself that my worth isn’t defined by anyone else,” Lovi concluded.
“Love, You by Lovi” is available in all Ready Set Glow e-commerce platforms.
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